more shit on the ears

if you thought hearing bubblegum pop music from stations like 90.7 love radio, alam mo na yan 101.9 for life!, i-fm 93.9 and 102.7 star fm was too much, then hear this: what used to be 97.1 campus radio wls fm was now re-formatted to baranggay ls fm which plays music purely pinoy pop and novelty songs.

the re-format won't be complete without changing the names of the resident jocks from john hendrix to johnny baby, the triggerman to boss-sir-amo, hot lips liza to churvilyn and jimmy jam to atong bomb

now that's commercialization working over music quality. the radio station must have probably seen the need to expand to a larger reach of audience by making a 180 degree turn from the usual pop to pinoy bubblegum pop and novelty.

i have nothing against pinoy pop and novelty. the existence of such genre of music
has actually opened the listeners to diversed types of music which broadens their perspective over the various types of music playing in the airwaves worldwide.

what's disturbing with the trend is that quality music (what i mean when i say quality involves a good set of lyrics as well as an acceptable musical arrangement)was compromised with the need to generate profits from a larger scale of audience.

hearing more chipmunk and surreal distorted voices similar to mahal and on-air mockery with a high level of novelties like boom tarat and spaghetti can be a disturbing scenario in the philippine music arena.

the trend of radio station re-formatting was not new. since a number of radio channels emerged in the philippine airwaves, radio station managers have been changing from one format and genre to another, testing if they would click to the larger market or not.

fm radio, being one cheap form of entertainment available, does not necessarily entail cheap quality. radio station managers should reflect more on the quality of the music they play on the airwaves.
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a dj friend from the former campus radio texted me over the weekend asking help to bring back LSfm to its former format by signing to this online petition:
http://www.petitiononline.com/boolsfm/petition.html
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on the the lighter side, i've heard the voice of king dj logan dominating the airwaves of magic 89.9 after taking years of hiatus. i hope the station would put slick rick and king dj logan back in tandem.
king dj logan has been one of my favorite local jocks since i've learned to appreciate the importance of fm radio in my life.
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You liked me till' you heard my shit on the radio
Well I hate to say but pop aint' going solo
You liked me till' you heard my shit on the radio
But now I'm just too mainstream for you, oh no
You liked me till' you seen me on your t.v.
Well if you're so low below then why you watching
You say good things come to those who wait
Well I've been waiting a long time for it

-nelly furtado, shit on the radio